Verdict: IPTV offers more content at lower cost — with no pass system.
NOW TV splits its content across separate Entertainment, Cinema and Sports passes, so watching across all three means paying for all three — and Sports is by far the most expensive. IPTV puts everything behind a single subscription: 55,000+ channels, 180,000+ on-demand titles and full sports coverage for one monthly fee, with no passes and no contract. This page compares the two on total cost, what each actually includes, and picture quality.
NOW TV Passes vs ApolloGroupTV
| Content | NOW TV Cost | ApolloGroupTV |
|---|---|---|
| Entertainment (TV channels) | CA$16.99/mo | Included |
| Cinema (movies) | CA$16.99/mo | Included |
| Sports (ESPN) | CA$58/mo | Included |
| Total for all three | CA$93/mo | $19.99/mo |
| Number of channels | ~70 channels | 55,000+ channels |
| International channels | None | 500+ included |
| 4K Streaming | Limited (Boost add-on CA$8.50) | Full 4K included |
| Contract | Rolling monthly | Rolling monthly |
| Device support | Select devices | All devices |
The NOW TV Sports Pass Problem
The NOW TV Sports Pass at CA$58/monthis specifically designed for ESPN access — Premier League, F1, cricket, and golf. That's 3× the cost of a full ApolloGroupTV subscription, which includes all ESPN channels plus TNT Sports, international channels, and 180,000+ VOD.
For UK sports fans, the value comparison is stark. See also: Watch Premier League on IPTV UK.
When NOW TV Is Still a Good Choice
- ▸Short-term sports access — day passes or weekend passes for one-off events.
- ▸Gift cards — easy to gift to family for Christmas or birthdays.
For regular streaming — especially sports — IPTV is the better value proposition. Weighing specific providers? See how Marinios IPTV compares on price and channels before you decide.
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