Verdict: IPTV offers more content at lower cost — with no pass system.
NOW TV splits its content across separate Entertainment, Cinema and Sports passes, so watching across all three means paying for all three — and Sports is by far the most expensive. IPTV puts everything behind a single subscription: 55,000+ channels, 180,000+ on-demand titles and live sports channels for one monthly fee, with no passes and no contract. This IPTV vs NOW TV comparison covers total cost, what each actually includes, and picture quality.
NOW TV Passes vs ApolloGroupTV
| Content | NOW TV Cost | ApolloGroupTV |
|---|---|---|
| Entertainment (TV channels) | CA$16.99/mo | Included |
| Cinema (movies) | CA$16.99/mo | Included |
| Sports pass | CA$58/mo | Live sports channels included |
| Total for all three | CA$93/mo | From $19.99/mo (USD) |
| Number of channels | ~70 channels | 55,000+ channels |
| International channels | None | 500+ included |
| 4K Streaming | Limited (Boost add-on CA$8.50) | 4K included |
| Contract | Rolling monthly | Rolling monthly |
| Device support | Select devices | All devices |
The NOW TV Sports Pass Problem
The NOW TV Sports Pass at CA$58/month is the most expensive of the three passes. An ApolloGroupTV subscription starts from $19.99/month and includes live sports channels, international channels and 180,000+ VOD; coverage of a particular league depends on the channel list, so check it in the free trial.
See also: IPTV for football fans.
When NOW TV Is Still a Good Choice
- ▸Short-term sports access — day passes or weekend passes for one-off events.
- ▸Gift cards — easy to gift to family for Christmas or birthdays.
For regular streaming, compare the total monthly cost against what you actually watch. Weighing specific providers? Read the Apollo Group TV review before you decide.
Compare Before You Switch from NOW TV
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